This is just a sample blog page. If BAMM decides they'd like to have a place to have regular updates, etc. This is a convenient way to add such content and then have it easily shareable if BAMM decides to increase traffic via social networks.
You can style your posts in all kinds of ways. Just for show, I've styled this text as a blockquote.
There's even a free iPhone app for SS that allows you to make updates to this page from an iPhone, Android, or iPad.